The Ultimate SEO & E-Commerce Jargon Buster

Here’s your go-to glossary to demystify the most common SEO and e-commerce terms:

Key SEO Terms

• SEO (Search Engine Optimisation): The art and science of making your website more visible on search engines like Google to increase organic (non-paid) traffic.
• SERP (Search Engine Results Page): The page you see after searching on Google. It displays organic results, ads, and features like snippets.
• CTR (Click-Through Rate): The percentage of people who click on your link after seeing it in the SERP.
• CPC (Cost Per Click): The amount paid each time someone clicks on a paid ad.
• PPC (Pay Per Click): An advertising model where you pay for each click your ad receives. Google Ads is the most popular PPC platform.
• SEM (Search Engine Marketing): Encompasses both SEO and PPC, combining organic and paid strategies for better visibility.
• CRO (Conversion Rate Optimisation): Techniques to increase the percentage of website visitors who complete a desired action, like making a purchase.
• KPI (Key Performance Indicator): Metrics that track the success of your digital efforts, such as traffic, sales, or bounce rate.
• DA (Domain Authority): A score (1-100) predicting how well your site ranks in search engines.

Website Basics

• URL (Uniform Resource Locator): Your website’s address. SEO-friendly URLs are short, descriptive, and include keywords.
• UX (User Experience): How users interact with your site, from navigation to speed. A good UX = happy customers.
• UI (User Interface): The design elements users see and interact with, like buttons, menus, and forms.
• CMS (Content Management System): Platforms like Shopify or WordPress that let you manage your website without needing coding skills.
• HTML (Hypertext Markup Language): The coding language that structures your website.
• CSS (Cascading Style Sheets): Controls your site’s visual style, like colours and fonts.
• SSL/TLS (Secure Sockets Layer/Transport Layer Security): Security protocols that encrypt data, ensuring your site is HTTPS (secure).

E-Commerce Essentials

• LTV (Lifetime Value): The total revenue you can expect from a customer over their relationship with your brand.
• CAC (Customer Acquisition Cost): The total cost of acquiring a new customer, from ads to marketing efforts.
• BR (Bounce Rate): The percentage of visitors who leave after viewing only one page. Lower is better!
• NAP (Name, Address, Phone): Consistent business info critical for local SEO and directory listings.
• UGC (User-Generated Content): Customer reviews, photos, or videos that boost trust and engagement.

Social Media & Marketing

• SMM (Social Media Marketing): Using platforms like Instagram or Facebook to promote your business.
• SMO (Social Media Optimisation): Optimising social media profiles and posts for better engagement and reach.
• CTA (Call to Action): A clear instruction encouraging users to act, like “Shop Now” or “Download Freebie.”
• ROI (Return on Investment): A measure of your campaign’s profitability. For SEO, it’s how much organic traffic generates revenue.

Advanced SEO & Analytics

• XML Sitemap: A file that helps search engines crawl your website structure.
• GA (Google Analytics): Tracks user behaviour on your site, like traffic, sales, and demographics.
• E-A-T (Expertise, Authoritativeness, Trustworthiness): Google’s framework for assessing your website’s quality.
• YMYL (Your Money or Your Life): Content that impacts health, finances, or safety, held to higher Google standards.

Why Choose Us for Your E-Commerce Needs?

Confused by all this jargon? That’s where we come in. We specialise in helping creative businesses like yours succeed in the competitive e-commerce world. From optimising your Shopify store to crafting irresistible copy that drives sales, we take the stress out of SEO and e-commerce.

Ready to elevate your online presence? Let’s chat and make your e-commerce dreams a reality. Get in touch today