Why I Finally Invested in a Professional Brand Photoshoot (After Years of Avoiding It)
When my team first suggested I should do a professional brand photoshoot, my immediate reaction was simple.
“That’s ridiculous. What a waste of money.”
I wasn’t being difficult. I just didn’t see the point.
After all, I already had photos. My son is a semi-professional...
Go Big or Go Home: Why I Rebranded The Retail Champion — and What It Took to Get Here
There are moments in business when you know change isn’t just desirable, it’s necessary. Not because something is broken, but because you’ve outgrown the old skin. That’s exactly where I found myself this year with The Retail Champion.