Cyber Attacks and Consumer Confidence: What Happens When Trust is Shaken
In the digital age, few events send shockwaves through a business quite like a cyber attack. For retailers where customer trust, seamless transactions and brand reputation are everything the impact can be swift, significant and far–reaching, even while details are still unfolding.
Recently, Marks & Spencer, one of the UK’s most trusted retail brands, found itself grappling with the fallout from a cyber incident. Customers experienced problems with click & collect services, gift cards failed to process and contactless payments were disrupted. M&S even paused online orders temporarily while IT teams worked tirelessly to restore normality.
Is Blogging Still Worthwhile in 2025? Why the Answer is a Resounding Yes
In an age of video-first content and TikTok takeovers, it might be tempting to think blogging is past its prime. After all, YouTube is now the second largest search engine in the world (according to Search Engine Journal), and many consumers prefer visual content to the written word. But while video plays an increasingly important role in digital marketing, the humble blog is far from obsolete.
Why Buying British Matters More Than Ever: A Retail Perspective
In a world of shifting trade policies, economic nationalism, and rising tariffs, UK retailers and consumers are increasingly re-evaluating where their products come from. The recent introduction of tariffs by the United States on a wide range of imported goods has sparked debate not only about global trade relations but about how British businesses and shoppers can respond in a way that supports home-grown industries and future-proofs supply chains.
Seeing ourselves through a new lens: How our brand strategy workshop changed everything
We often talk to our clients about the importance of strong branding. About showing up consistently, with purpose and clarity. But even experts need a fresh perspective now and then. That’s why we recently sat down with our very own Brand Consultant, Dani Nodwell, for a full brand strategy workshop.
Navigating Uncertainty: How Retailers Can Build Resilience in a Shifting Economic Landscape
In times of uncertainty, businesses that stay alert, agile and close to their customers are the ones that weather the storm and often come out stronger on the other side.
People, Place, Purpose: Why Businesses Built on Values Stand the Test of Time
Following my recent presentation to the Co-op – In Conversation: People, Place, Purpose – I’ve been reflecting even more deeply on what makes a business truly sustainable in the long term. In today’s retail and hospitality landscape, it’s no secret that we’re all navigating extraordinary challenges from rising costs and recruitment pressures to ever-evolving customer expectations.
Boosting Sales & Footfall: Proven Retail Consultancy Tips for UK Businesses
The UK retail market is more competitive than ever. With evolving consumer behaviours, digital advancements, and economic challenges, retailers must adapt to drive both footfall and sales. Whether you’re an independent shop owner, a high street brand, or an eCommerce retailer with a physical presence, strategic changes can make a significant impact. Here, we share expert insights from The Retail Champion UK retail consultants to help you maximise revenue and customer engagement.
Marketing: The Most Undervalued Business Function – And Why That Needs to Change
In many businesses, marketing and sales are often seen as secondary to finance, operations, and legal. While finance ensures profitability, operations maintain efficiency, and legal keeps the company compliant, marketing is frequently dismissed as a “nice-to-have” rather than a critical function. However, this perspective is deeply flawed. Without marketing, businesses would struggle to generate demand, differentiate from competitors, and ultimately, drive revenue. This case study explores why marketing is undervalued and why businesses must rethink its importance.
How To Get Your Products Into Independent Retailers: A Step by Step Guide
Becoming a stockist for an independent retailer is a fantastic way to expand your brand’s reach, introduce your products to new customers, and boost your sales. However, independent retailers are inundated with pitches and have specific needs from their suppliers. Understanding these needs and approaching them with a well-prepared proposal will increase your chances of success.
The Real Cost of Hiring a Freelancer vs an Employee: Why Expertise Comes at a Premium
In an era where businesses must be agile, adaptable, and cost-conscious, the decision between hiring a freelancer or a full-time employee is more relevant than ever. While at first glance, freelance rates may appear higher than an employee’s salary, the reality is that freelancers provide exceptional value by eliminating many of the hidden costs associated with employment.