A retailer’s range is its heartbeat. Get it wrong — whether too broad or too narrow — and everything else suffers. Yet without a system for reviewing performance, it’s easy to end up overstocked on poor sellers and understocked on the winners.
The Retail Champion Range Planning & Review Playbook gives you a practical, step-by-step process for building a range that makes money and feels right for your customers — no expensive software required.
You’ll learn how to:
- Define your customer and map your categories
- Set the right number of products for your range
- Check pricing and margin with confidence
- Balance sales, stock and cash to avoid common traps
- Run regular reviews that keep your range fresh and profitable
- Manage products at every stage of the life cycle
Smarter ranging. Less cash tied up. A range your customers keep coming back for.
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