Go Big or Go Home: Why I Rebranded The Retail Champion — and What It Took to Get Here
There are moments in business when you know change isn’t just desirable, it’s necessary. Not because something is broken, but because you’ve outgrown the old skin. That’s exactly where I found myself this year with The Retail Champion.
Can AI Sell It Better? What Retailers Need to Know
The robots are coming. But don’t panic — they’re not taking over your store, your stockroom, or your strategy (yet). What they are doing is making waves in marketing.
From eerily personalised emails to predictive product suggestions that seem to read your mind, artificial...
The Power of Pinterest: Why This Platform is Game-Changing for Your Business
Are you starting to feel like social media just… isn’t it anymore?
You’re not alone.
Many business owners we work with say they’ve fallen out of love with social media. Not suddenly but slowly. It creeps in. A sense of unease, discontent, and fatigue.
Marketing: The Most Undervalued Business Function – And Why That Needs to Change
In many businesses, marketing and sales are often seen as secondary to finance, operations, and legal. While finance ensures profitability, operations maintain efficiency, and legal keeps the company compliant, marketing is frequently dismissed as a “nice-to-have”...
Brand Power: Stand Out Without Selling Out
The retail landscape is littered with businesses locked in a relentless price war. Discounts, flash sales, and markdowns are deployed like weapons in a battle for customers, but the real casualty? Brand value. When businesses compete solely on price, they engage in a race to...
The Ultimate Guide to Using Pinterest to Grow Your Floral Business
If you’re a florist looking to attract more customers, showcase your gorgeous arrangements, and grow your brand, Pinterest is where you need to be!
Unlike Instagram or Facebook, where posts quickly vanish into the abyss, Pinterest is a visual search engine—meaning...
Future-Proof Your Beauty Business with Pinterest Predicts
“What’s trending?” is the eternal question in the social media landscape. Viral audios, dance challenges, and slick transition effects dominate platforms like Instagram and TikTok.
But let’s be honest: what’s fresh and exciting today can feel outdated tomorrow. Trends burn...
The Power of Awards: Unlocking Business Growth and Personal Recognition
Awards. The mere mention of them can evoke a range of emotions: excitement, anxiety, even a touch of dread. But beyond the glitz and glamour, business awards offer a wealth of benefits that extend far beyond a shiny trophy. They are powerful tools for driving business growth,...
How to become a Go-To Industry Expert
When Clare Bailey, also known as The Retail Champion, was asked to appear on a show Aldi how do they really do it? for Channel5 she had no idea that it would be snapped up by Netflix and turned into 24 Hours in Aldi, she also had no idea it would become the UK’s most-watched...
Boost Your Business with Google Business Profile Optimisation
If you’re a small business looking to stand out in today’s competitive market, having a well-optimised Google Business Profile (GBP) could be your secret weapon. Formerly known as “Google My Business,” this essential tool is no longer just a...