Donna Callander - Marketing Consultant

Donna Callander is an award winning specialist in brand positioning and strategic marketing, helping businesses across the UK to find their niche in an otherwise crowded market delivering business growth based on the solid foundation of a customer centric integrated marketing strategy both B2B and B2C.
Specialising in retail, Donna has worked with hundreds of independent businesses, BIDs, Shopping Centres, Councils, national chains and SMEs, and has over 14 years experience in delivering results driven campaigns connecting businesses, people and places.
Over Donna’s career she has organised industry awards, national PR campaigns, worked on a national chain’s multi-million pound rebranding exercise with both internal and external comms as well as winning various marketing awards for her customer facing campaigns.
In recent years Donna has successfully taken businesses from concept through to launch by creating a strategic brand position within their market and managing all aspects of the brand, web development and marketing strategy.

Other successes and abilities include:

Strategic Brand Positioning – using the latest digital tools to help us find your niche in the market by measuring the competitive landscape, deep diving into your most lucrative customers and developing a strategy based on data.

Brand Development – once we know where you should sit in your market we pull out your USPs, Key Messages, Aspirations, Values and Mission to develop briefs for content, graphic design and the marketing strategy.

Marketing Strategy – developing the full marketing strategy covering all aspects of the marketing mix to suit your business needs.

Project Management – being the client facing project lead and coordinating all aspects of the brand launch or reposition.

Social Media Expertise –Successfully creating social media campaigns for your business, creating content, managing the engagement plan, developing influencer relationships and ads. Donna also trains teams on all aspects of social media.

Event management – organising many successful, high-profile launch and stakeholder events for clients.

PR and Crisis Management – creating PR plans to suit the client from podcasts to brand partnerships to developing crisis comms plans and managing active crises within high profile businesses.

Brands, clients and past experience:

Lakeside Shopping Centre, The Chimes Shopping Centre, The Waverley Centre, Shopping City, NewRiver REIT managing the marketing for 35 shopping centres, Maybe Tech, Putney BID, Cotswolds District Council, Sheffield Council. Launching Pelvic Power Movement, Paws and Play, Symphony Cycling, Doctor Essentials, Word Windows.