A good website always starts with understanding a few critical elements and the Retail Champion always starts with this before we start designing a website. Our development team will understand your:
- Brand positioning and brand story
- Customer journey
- Business objectives
Your Brand Positioning
Your brand positioning is crucial to the design of your website. Understanding your brand story, brand guidelines, what your business does and how it does it helps create a website that delivers what your business needs, with a look and feel that is consistent with your brand identity and tone of voice.
Your Customer Journey
Generating traffic to your website and converting online traffic can only take place if you understand your customer journey. Our design experts can help you identify the stages of your customer journey, from when a customer starts considering a product all the way through to the after-sales experience. This journey will be considered at every design stage of your website and incorporated into the look and feel, functionality and content.
Your Business Objectives
A website or app can be many things to many people, but if a website is to grow your business, it needs to support your business objectives. Our key objectives could range from selling more products online, to driving footfall to your premises to reassuring potential clients of your credibility and expertise. Our marketing team will work with you to understand your short and longer-term business objectives to help design a website that is fit for purpose.
Website and App Development
Our design team will work through a series of steps to deliver a new website for your business.
Creating a Development Brief
Our team will create a design brief for your website developers to follow which will include your objectives, brand story and positioning, brand guidelines, customer journey and business objectives.
We will work with you to develop wireframes outlining the pages required on your website alongside outlining how we want customers to behave once they are on each page. These wireframes will inform the functional specification and content brief for the website.
Creating Sample Pages
Experienced web developers will use the website development brief to inform their design of the website to your brand guidelines and business objectives. Once these sample pages have been approved, we will move to the build stage.
Our content team will work alongside our web developers to collate images and copy from you to populate the website. Our content creators are flexible and tailor their support to your business requirements - from optimising content created by the business to copywriting new pages.
Retailers can feel overwhelmed with the sheer volume of product lines to add to their websites. Our data managers can facilitate data collation and creation if required, as well as advising on both content that improves search engine optimisation and online conversion.
Developing a website can be stressful. You will be kept up to date with progress at all stages with regular client briefings.
Our team understands how to improve traffic generation and online conversion and can work alongside your business after launch to help your business achieve its online objectives.
Ongoing Website Management
At the Retail Champion we want each business to have full control of their website. Once a website is built and complete, you will have full access to manage your website, your domains and your data.
At handover, we will deliver training to your team to ensure they understand how to process orders, respond to enquiries and how to update the website.
Ongoing Sales Strategy
If you would like ongoing support with online trading strategies, content creation or traffic generation, we are here to help.Contact Now