by Frances Brown
Are you starting to feel like social media just… isn’t it anymore?
You’re not alone.
Many business owners we work with say they’ve fallen out of love with social media. Not suddenly but slowly. It creeps in. A sense of unease, discontent, and fatigue.
You might have felt this too:
“I just don’t trust social media anymore.”
“Ads are costing more and doing less.”
“I’m exhausted from chasing the algorithm.”
“I feel like I have to fit in to stand out.”
“I’m doing all the things but still not reaching the right people.”
If that sounds familiar, let us introduce you to a platform that feels different.
Welcome to Pinterest. The visual search engine that inspires, connects, and converts.
Pinterest: The Positive Corner of the Internet
Pinterest is often described as the last positive corner of the internet.
A place to plan, dream, and discover.
In fact:
91% of users say Pinterest is a positive platform.
3 in 5 adults are more likely to buy from businesses they see on Pinterest.
Users go there for inspiration. Not arguments.
And unlike other platforms, Pinterest creators agree to a code of conduct based on truth, kindness, and usefulness. No trolling. No drama. Just genuinely helpful content.
So What Is Pinterest, Really?
Pinterest is a visual search engine, not a social media platform. Think of it like this:
If Instagram and Google had a baby, it would be Pinterest.
People use it to search for ideas, plan their future, and find solutions. They’re not passively scrolling. They come to the platform to be intentional. They’re actively searching. For you.
Here’s the genius part:
97% of searches on Pinterest are unbranded.
That means small businesses and creatives (like you!) can actually compete without a massive ad budget.
Why Pinterest Works for Business
Pinterest isn’t trying to keep users on the platform forever. It’s one of the few platforms that wants people to click away to your website.
This is HUGE.
Every time someone clicks your Pin and visits your site, it counts as direct traffic in Google Analytics, helping your SEO.
That’s double visibility: you appear on Pinterest and in Google search results.
Win-win.
Pinterest Is Made for Introverts (But Works for Everyone)
One of the things our clients love most?
Pinterest doesn’t require you to be constantly online or show your face every day.
You don’t need to:
Go live
Lip sync
Dance on camera
Chase trends
You can just… show up, share valuable content, and grow.
It’s perfect for service providers, product-based businesses, educators, and anyone looking to build an authentic, ethical brand presence—without burnout.
Pinterest Users Are Ready to Buy
Let’s talk numbers. Because they don’t lie.
44% of Pinterest users are high-income earners
55% are more likely to buy than users on other platforms
85% have made a purchase based on what they found on Pinterest
Pinterest users spend 3x more than those on social media
Why? Because users are already in a buying mindset.
They’re searching for a solution. And you’re it.
Pinterest Works for All Business Types
Wondering if Pinterest is a good fit for your niche?
Here’s the truth: if your business solves a problem, Pinterest can work for you.
Whether you’re a:
Product-based business (especially with Shopify or WooCommerce)
Coach, consultant, or educator
Creative or service provider
Blogger, podcaster, or YouTuber
Solo entrepreneur
Pinterest lets you show up in front of people at the exact moment they need you. That’s powerful marketing.
Why Visual Search Beats the Algorithm Game
Here’s why Pinterest is such a powerful tool for growth:
70% of people are visual learners.
We’re more likely to notice an image than read a block of text.
Pinterest content doesn’t disappear after 24 hours like stories or reels.
Your Pins can gain traffic for months or even years
Unlike Google, where you need to rank on page 1 to be seen, Pinterest gives every creator a fair chance.
Pinterest Fuels Website Traffic, Email Growth, and Sales
This is the root of our signature Supercharge System:
Content → Click → Convert
Pinterest helps you:
1. Drive traffic to your website
2. Grow your email list
3. Convert leads into loyal customers
We believe your email list is the most important business asset you own. Pinterest helps you grow it; organically and sustainably.
Future-Focused Marketing That Lasts
Pinterest is a future-focused platform. It shows us what your audience will be searching for, before they even know it.
That gives you the chance to be one step ahead.
Whether they’re looking for:
“White trainers”
“Business support”
“Mindfulness routines”
…you can show up with value-packed, solution-based content that builds trust and drives action.
Ready to Harness the Power of Pinterest?
In a world that’s changing fast and where attention is limited, Pinterest offers you a long-term, low-pressure way to grow your business.
You’re not just shouting into the void.
You’re meeting people when they’re searching for exactly what you offer.
And the best part?
You don’t have to be loud to stand out.
Pinterest for Business FAQs:
Does Pinterest help SEO?
Yes — and in more ways than one.
Pinterest isn’t just good for SEO. It boosts it. Every time someone clicks your Pin and lands on your website, that visit counts as direct traffic in Google Analytics. Over time, that consistent traffic sends signals to search engines that your content is relevant, trusted, and valuable.
It’s like giving your blog, product page or lead magnet a regular SEO workout.
Even better? Pinterest Pins often show up in Google search results. So you’re not just visible on Pinterest — you’re increasing your chances of being found across the web.
Double exposure. No extra effort.
Is Pinterest good for service businesses?
Absolutely — Pinterest is a dream for service businesses.
Why? Because Pinterest users are looking for solutions. They want to be inspired, supported, and guided. That’s where your services come in.
Whether you’re a coach, copywriter, therapist, VA, interior designer, accountant or anything in between, you can use Pinterest to share blog content, tips, lead magnets, client transformations, and educational value that points straight to your website.
You don’t need to show your face, dance, or churn out daily content.
You just need to show up consistently with helpful, search-friendly Pins that speak to your ideal client’s problems.
It’s slow-burn marketing. But with real staying power.
How do UK businesses use Pinterest?
UK businesses are quietly getting clever with Pinterest.
It’s not all wedding inspo and banana bread recipes. More and more British brands — from independent retailers to service providers — are using Pinterest to:
- Drive long-term website traffic
- Grow email lists
- Build brand authority
- Launch products or courses
- Boost their Google ranking
The magic lies in the mindset of the user. Unlike other platforms, Pinterest users are already searching with intent. They’re not scrolling for drama — they’re planning their next move. And UK businesses are realising that if you get in front of them at that moment, you’re halfway to the sale.
From Yorkshire candle makers to London-based consultants, Pinterest is helping British brands stand out without burning out.
Pinterest Stats:
-
Pinterest has over 17 million monthly active users in the UK — and is growing year-on-year.
Source: Statcounter GlobalStats, 2024
- UK brands like MADE, Tesco, and Not On The High Street actively use Pinterest to drive discovery and sales.
-
Users are 2.3x more likely to convert compared to people on other platforms.
Source: Pinterest Predicts 2024 Report
-
82% of weekly users have made a purchase based on Pinterest content.
Source: Pinterest Business
-
85% of Pinners use the platform to start a new project or plan a purchase.
Source: Hootsuite Social Trends 2024
About the Author
Frances Brown, Social Media Lead Consultant at The Retail Champion
Frances Brown is a Social Media Manager and Coach with over 25 years’ business experience. She specialises in helping business owners reduce overwhelm and grow their confidence online, turning social media into a powerful sales tool. At The Retail Champion, Frances delivers audits, strategy, training and full management across Instagram, Facebook, TikTok and LinkedIn helping retailers boost visibility and drive results.
