By Frances Brown
“What’s trending?” is the eternal question in the social media landscape. Viral audios, dance challenges, and slick transition effects dominate platforms like Instagram and TikTok.
But let’s be honest: what’s fresh and exciting today can feel outdated tomorrow. Trends burn out fast, leaving beauty business owners scrambling to keep up. Use a sound a week too late, and it could come across as stale or irrelevant.
The Draining World of Trends
Enter Pinterest—a game-changer for small businesses like yours. Unlike other platforms, Pinterest doesn’t focus on fleeting trends. Instead, it’s where users go to plan and visualise their futures, whether it’s for a wedding look, a skincare routine, or next season’s nail art.
It’s also one of the most positive online spaces—free from trolling and brimming with creativity and inspiration. That positivity pays off, too: one in five users are more likely to buy from brands they discover on Pinterest.
What Is Pinterest Predicts?
Pinterest Predicts is Pinterest’s annual report spotlighting what’s set to trend in the coming year. Based on billions of searches, it identifies emerging themes, ideas, and aesthetics.
What sets Pinterest Predicts apart? It’s forward-looking. Instead of reporting on what’s popular now, it reveals what’s likely to trend next month, next quarter, or even next year.
For beauty businesses, this is a golden opportunity. Unlike trends on other platforms that fizzle out quickly, Pinterest trends often last months—or even years. Your content has a much longer lifespan, giving you a better return on your marketing efforts.
Why Pinterest Trends Matter for Your Beauty Business
Pinterest Predicts lets you tap into what your clients will want before they even know it themselves. By aligning your beauty business with these trends, you can:
- Position yourself as a thought leader in your niche.
- Create evergreen content that works hard over time.
- Reach clients at the inspiration stage of their buyer journey.
So, what’s trending for 2025? Let’s dive into the beauty-focused Pinterest trends you can leverage.
Pinterest Predicts 2025: Top Beauty Trends to Watch
Aura Beauty
Think energy-inspired aesthetics: crystal-infused skincare, aura-themed nail art, and glowing makeup palettes designed to enhance inner wellness.
Sea Witchery
Oceanic tones and mythical vibes dominate this trend. Bold, underwater-inspired eyeshadow palettes and sea-themed nail art will take centre stage.
Cherry Coded
Playful yet elegant, this trend highlights cherry reds in lipsticks, blushes, and manicures. A versatile choice for salon campaigns.
Dolled Up
Nostalgic, doll-like beauty is making a comeback. Expect fluttery lashes, rosy cheeks, and hyper-feminine makeup looks.
Goddess Complex
Ethereal beauty meets golden tones. Radiant skincare and goddess-inspired makeup will shine in 2025.
10 Pinterest Tips for Beauty Businesses
- Create Tutorials: Post step-by-step guides for makeup looks, skincare routines, or nail art transformations.
- Use Multi-Format Pins: Incorporate a mix of videos, carousel pins, and static images to capture attention at all stages of the buyer journey.
- Drive Traffic to Your Website: Use pins to direct users to your booking page or online shop.
- Plan Seasonal Content: Tie your content to key moments like bridal season, Christmas parties, or festival glam looks.
- Leverage the Pinterest Trends Tool: Use it to identify popular keywords and visuals relevant to your audience.
- Design Scroll-Stopping Pins: Use tools like Canva to create eye-catching pins that reflect the latest trends.
- Promote Your Pins: Invest in promoted pins to amplify your reach. They keep working even after the campaign ends!
- Incorporate User-Generated Content (UGC): Share client transformations or testimonials to build trust and social proof.
- Educate Your Audience: Post expert tips, like ingredient breakdowns or product recommendations. Consider offering a free guide (e.g., “5 Beauty Trends to Try in 2025”) to grow your email list.
- Include Clear CTAs: Add calls to action like “Book Your Appointment,” “Shop Now,” or “Watch the Tutorial.”
The Power of Keywords on Pinterest
Pinterest is a visual search engine, meaning keywords are vital. By adding relevant terms to your pin titles, descriptions, and text overlays, you can ensure your content reaches the right audience.
For 2025 beauty trends, here are some high-impact keywords:
Aura Beauty
- Crystal-infused skincare
- Aura nail designs
- Energy-inspired makeup looks
Sea Witchery
- Ocean-inspired eyeshadow
- Mermaid glow skincare
- Mythical nail art
Cherry Coded
- Cherry red nail art
- Playful red makeup
- Vibrant cherry beauty looks
Dolled Up
- Doll-like makeup tutorials
- Nostalgic beauty styles
- Rosy cheeks and lashes
Goddess Complex
- Golden glow makeup
- Radiant skincare tips
- Ethereal beauty aesthetics
Ready to Elevate Your Beauty Brand?
Pinterest trends are a powerful way to future-proof your beauty business. By staying ahead of your clients’ needs and creating long-lasting content, you can build a brand that inspires and converts.
Need help creating a Pinterest strategy tailored to your beauty business? Drop us a line at champion@retailchampion.co.uk and let’s make 2025 your most successful year yet.
