Retail Champion Product Life Cycle Management Playbook

Every product moves through introduction, growth, maturity and decline. Profitable retailers adjust pricing, stock and promotion accordingly. Reactive retailers don’t.

The Retail Champion Product Life Cycle Management Playbook gives you a clear framework to manage products strategically from launch through to exit.

You’ll learn how to:

• Identify each stage of the product life cycle
• Align pricing, stock and promotions to performance
• Use the BCG matrix (Stars, Cash Cows, Question Marks, Dogs)
• Allocate budget and buying decisions more effectively
• Reduce cash tied up in declining lines

Smarter decisions. Better resource allocation. Stronger long-term profitability.