Retail Champion Pricing & Promotions Playbook

Pricing is one of the most powerful (and dangerous) levers in retail. Get it right and you protect margin, strengthen brand perception and drive sustainable growth. Get it wrong and you quietly erode profit while training customers to only buy on discount.
The Retail Champion Pricing & Promotions Playbook gives you a practical, commercially grounded framework to structure your pricing and plan promotions that drive profit, not panic.
You’ll learn how to:

• Set price points aligned to customer perception and margin needs
• Build a clear pricing architecture (good / better / best)
• Protect margin before discounting
• Plan promotions with a defined commercial objective
• Adapt multiple-retailer tactics to your scale

Confident pricing. Disciplined promotions. Stronger profitability.