Sophie Walton – Email Marketing Specialist
Strategic thinker. Inbox whisperer. The conversion queen of email.
Sophie Walton is a seasoned digital marketer with over 15 years of experience helping brands stand out, show up, and sell smarter. Based in Lichfield, Staffordshire, Sophie has spent her career mastering the subtle art of email marketing where strategy meets psychology, and the inbox becomes a stage for real brand connection.
“I don’t just want people to open your emails, I want them to click, convert and come back for more.”
Having worked across ecommerce sectors including womenswear, haircare, and health, Sophie knows how to blend beautiful creative with clever strategy to build high-performing campaigns. She’s the go-to when your email list has gone cold, your flows need fixing, or you’re ready to scale with a data-led, customer-first approach.
From Big Brands to Boutique Startups
Her previous marketing work includes time with Ministry of Sound’s Classic Events, and she’s no stranger to managing the high-pressure demands of global campaigns. But these days, Sophie thrives on helping ecommerce brands find their groove, and their voice through the power of email.
“Email is the underdog of digital marketing. It’s not flashy, but it consistently outperforms. And it’s yours, no algorithm drama here.”
Areas of Expertise:
- Email Marketing Strategy & Planning
- Lead Generation & Database Building
- Automated Flows (Welcome, Abandon, Loyalty, Post-Purchase)
- Campaign Development & Deployment
- Template Design & Email Copywriting
- Deliverability & Inbox Optimisation
- A/B Testing & Performance Reporting
Sophie, Outside the Office
When she’s not crafting killer campaigns, Sophie is usually planning her next sun-drenched getaway, hosting get-togethers, or soaking up live music. She’s a firm believer that marketing should be both fun and functional and she brings that energy to every project she touches.
“I’m a marketer, but I’m also a customer. I know what feels spammy, what grabs attention, and what actually makes people click. That’s the filter I bring to every campaign.”
Friendly, strategic, and fiercely passionate about performance, Sophie is the email expert you want in your corner if you’re serious about turning subscribers into superfans.
