Gill Bishop – Retail & FMCG Growth Consultant
Data wrangler. Story shaper. Commercial compass.
Turning retail muddle into margin with data, strategy, and just a dash of Ikea-trip optimism
Gill is a Chartered Marketer and category management specialist who helps product-based businesses cut through the noise and focus on what really drives growth. Whether you’re a manufacturer, FMCG brand or retailer, Gill brings clarity, strategy and a cool head to everything from pitch decks to NPD roadmaps.
If you don’t have a category team or yours is stretched to breaking point, Gill plugs straight in, helping you make smarter, insight-led decisions that build better buyer conversations and stronger commercial results. Always grounded, practical, and commercially savvy, she translates data into direction and insight into action.
Areas of Expertise:
- Category management & performance analysis
- Marketing strategy & planning
- Retailer pitches & buyer engagement
- Range reviews & NPD roadmaps
- Commercial storytelling & data insight
- Go-to-market strategy for FMCG & product-based businesses
- Aligning marketing with commercial priorities
- Practical support for overstretched marketing teams
From factory floor to store shelf and beyond
Gill helps businesses see the bigger picture, sharpen their strategy, and grow with confidence.
And when she’s not wrangling data or perfecting a pitch deck, you’ll find her with her two dogs, Cookie & Crumble (chief napping officers and part-time neighbourhood watch), wandering the aisles of Ikea, or making a dent in her ever-growing collection of half-finished craft projects. Cups of tea and mince pies are always close by.