About: Unlocking Potential with Strategy & Expertise

We believe in:

Independent Retailers

Retail that works​

commercially sound, customer-focused and operationally slick

Clear strategy

Clear strategy, real results​

no fluff, no jargon, just what works

Supporting retailers

Supporting retailers of all sizes​

from challenger brands to household names

Championing UK retail

Championing UK retail​

through media, events and hands on consultancy

Long-term

Long-term impact ​

not just a plan on a shelf, but change that sticks

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If you’re looking for a results-driven retail consultancy in the UK, this is where the transformation starts.

The Retail Champion Story

Founded by Clare Bailey, The Retail Champion is more than a consultancy, we’re a commercial powerhouse of specialist knowledge built to solve real-world retail challenges.

The Retail Champion Team have worked at senior level in national retail chains, delivered consultancy projects across multiple sectors, and helped scale countless independent businesses. Their unique blend of strategic thinking, expert specialisms and shop floor realism makes us the perfect partner to any business with big ambitions.

From keynote stages to boardroom roundtables, Clare and her team are the go-to retail speakers and strategists for brands that want to do things properly.

This isn’t just consultancy. It’s hands-on, sleeves-rolled-up, commercially grounded support — from people who’ve actually done it themselves.

Trusted by Industry Leaders, featured in;

Speaker for Spring & Autumn Fairs, Top Drawer, The Retail Trust, Various BIDs, Chambers of Commerce and many more

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What We Do Best

We offer four core services — all under one roof:
Selling to Retail

Selling to Retail

For B2B brands and suppliers who want to break into retail or level up their wholesale strategy. From pitch decks to buyer meetings, we help you get seen, stocked, and sold. 

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Retail Support

For independents, chains and online sellers who want to grow smart. We’re your retail right-hand: sales strategy, store audits, eCommerce improvements, stock planning, and more. 

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Speaking & Media

Clare is a trusted media voice and sought-after speaker on all things retail — appearing on BBC, Sky News, The Telegraph, Netflix, and at trade shows across the UK. 

Marketing Support

Place Making

We work with BIDs, councils, event organisers and placemakers to drive footfall, energise high streets and deliver insight-led sessions that actually help. 

Our Team

Our team is made up of retail professionals who’ve walked the walk — building six-figure eCommerce businesses, launching new brands, transforming in-store performance, and creating campaigns that drive real results.

We combine analytical thinking with creative execution and we genuinely care about our clients’ success.

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What Makes Us Different

Independent Retailers

Real-World Experience

We’ve built, scaled, and run businesses — not just advised them

Clear strategy

Tailored, Actionable Strategy

No fluff. No jargon. Just commercial clarity

Supporting retailers

End-to-End Expertise

From supply chain to shop floor, brand building to basket size

Championing UK retail

Integrity-Driven

We choose our clients as carefully as they choose us

The Why Behind What We Do

Retail is one of the most dynamic, demanding sectors in the world. We believe that with the right strategy, support, and structure in place, independent businesses can not only compete with bigger players — they can win.

At The Retail Champion, we empower businesses to make smarter decisions, create exceptional customer experiences, and build sustainable profitability — whether online, offline, or both.

We bring clarity. We unlock potential. And we help good businesses become great.

Who We Help

We support ambitious businesses across the retail and consumer-facing space, including:

Independent shops and high street retailers looking to increase profitability and improve in-store performance

eCommerce brands and side hustlers ready to scale through Shopify, WordPress, Amazon FBA, and more

Retailers going omnichannel and seeking seamless integration between online and physical experiences

B2B suppliers and service providers wanting to better serve (and sell to) retail customers.

Placemakers transforming high streets and town centres into vibrant, commercially viable destinations

Industry bodies wanting expert input such as associations and BIDs

Event organisers wanting inspiring industry speakers

Well-Funded Startups

Every client’s goal is different. Our job is to help you reach it - with clarity, focus, and impact.

Let’s Build Your Success Story​

Whether you're a founder, a family-run business, or a fast-growth brand, we’re here to help you thrive.

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