Jay Pipavat – Lead Technical Developer
Tech whisperer. Code cleaner. Platform perfectionist.
Jay Pipavat is the kind of developer every business needs but rarely finds, quietly brilliant, endlessly patient, and utterly obsessed with clean code and flawless functionality. Based in India and working across global time zones, Jay is the technical powerhouse behind dozens of e-commerce, CMS, and custom-built platforms.
From Shopify stores to bespoke mobile apps, Jay doesn’t just build websites, he engineers seamless digital experiences that load fast, rank well, and just work.
Digital Solutions with Substance
Jay specialises in creating user-focused platforms that are as functional as they are beautiful. Whether you need a brand new build or a forensic digital audit to identify what’s going wrong behind the scenes, Jay’s your man.
“A website might look great on the outside, but if the foundations are wobbly, Google, and your customers will know.”
With a sharp eye for code quality and UX, Jay ensures that the tech behind your site supports your SEO, scales with your growth, and stands up to whatever your customers throw at it.
Results That Speak for Themselves
Conducted deep-dive auditsfor Retail Champion client websites, identifying code errors and structural issues impacting visibility and performance.
Built custom CMS platformsfrom scratch, giving clients the power to update and manage their content easily.
Optimised site speed and mobile performance, helping improve UX and search engine rankings.
Provided ongoing tech support and maintenance, acting as a virtual CTO for small and scaling businesses.
Areas of Expertise:
- Website & eCommerce Development
- Custom CMS Creation & Optimisation
- Mobile App Development
- UX Design & Front-End Styling
- Technical SEO & Digital Audits
- Code Clean-Up & Troubleshooting
- Logo & Graphic Design
Jay, Outside the Office
When Jay finally shuts the laptop for the day, you’ll usually find him spending time with his wife and two young children. A self-confessed IT geek, he’s also a family man through and through balancing global client projects with bedtime stories and Lego-building marathons.
“Being a developer is a lot like being a parent – constant problem-solving, the odd crash, and a lot of satisfaction when things finally work!”
Whether he’s debugging code or helping his kids master a puzzle, Jay brings patience, focus, and a quietly relentless drive to get things right.

Why Work With Jay?
Because technical development shouldn’t be stressful. Jay takes the pressure off by delivering smart, scalable solutions that don’t just tick boxes, they move businesses forward. Friendly, flexible, and utterly dependable, Jay is the backbone of many Retail Champion projects and a true hidden hero in the digital space.
Want tech that works as hard as you do? Let’s build it.