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Social Media Set Up and Content Creation

Social Media should be a crucial part of your marketing strategy, not only to raise brand visibility but because it can reach a much wider audience than traditional methods of marketing, and it is also cheaper.

Tasks that they can help you with include:

Social Media Account Setup

Our team of social media experts, at The Retail Champion can guide you through your social media account set up on a variety of platforms including Facebook, Instagram, Twitter and LinkedIn. They can assist you in creating profiles that are professional and engaging for your target audience.

Social Media Strategy Development

We can help you to develop a social media strategy that is tailored to match your business goals and the needs and wants of your target audience. We will help you to identify the best platforms for your business, define content themes, set achievable and measurable goals and establish guidelines for your brand voice and tone that will be consistent across each of the platforms that you use for your social media.

Content Planning and Creation

We can help you to create a content calendar that outlines what content to post and when, by working with you to brainstorm and generate ideas for content that is informative, interesting and engaging.

Our team can guide you toward being able to:

  • Write compelling caption
  • Create graphics and visuals that are attractive and eye-catching enough to stop your audience scrolling past
  • Edit videos and photos using the social media platform, as well as external software where necessary.

Brand Consistency and Messaging

We can ensure that you have brand consistency across all social media channels. We can help you to define the visual style for your brand, your tone of voice and messaging guidelines that can be given to all staff members to use to maintain your brand image.

Our team is also able to support you in adapting content for different platforms which have different needs and requirements, in order to maintain consistent messaging.

Community Management

We can assist you in easily managing your business’s social media interactions with customers, to help build relationships with your audience and enhance your brand's reputation, by closely monitoring and handling comments, messages and mentions.

On your behalf, we can professionally respond to:

  • Customer enquiries, including those relating to orders
  • Concerns
  • Complaints

Social Media Advertising

Getting advertising right on different social media platforms can be confusing, however our team can help you to pull together an effective advertising strategy, assist to set up you ad campaigns and we can manage them for you.

We will work with you to define your target audiences, select the best ad formats and optimise ad performance to maximise reach and engagement.

Performance Track and Analytics

There is little point putting effort into your social media strategy, if you are not looking into what is working for your business and what isn’t.

We can help utilise social media analytics tools to track the performance of your campaigns and content. We can pull the right information together to provide insights into metrics such as:

  • Engagement
  • Reach
  • Click-Through Rates
  • Conversions

This information will help your staff to evaluate how effective your social media strategy had been and will guide you towards making data-driven decisions moving forward.

If you need help with your Social Media strategies, set up and content creation, get in touch with our team today.

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