Meet the Team
Strategy. Execution. Results.
From tills to turnarounds, spreadsheets to shop floors, we’re the retail experts who’ve walked the walk.
Led by retail consultant and speaker Clare Bailey, our handpicked team of strategists, marketers, operators and commercial specialists bring decades of hands-on experience from growing indie brands to advising national retailers. Whether it’s eCommerce or estate management, pricing or Pinterest, supply chain or storytelling, there’s someone here who’s done it, fixed it, and made it profitable.
Ready to meet the team who’ll help you start, scale or sell?
We’re not an agency — we’re a boutique consultancy, built differently on purpose. No interns. No fluff. No mystery handovers. Just senior specialists who’ve been there, done it, and delivered results across retail, hospitality, place and beyond.
Some lead the strategy. Others roll up their sleeves and drive delivery across tech, trading, behaviour, brand, finance and operations. Every single one is best-in-class, trusted by boards, brands and broadcasters to make things happen.
This is your A-team. Boutique brains, big impact, and a shared obsession with getting the job done.
Our expertise: Strategy • Brand • Commercial • Marketing • Finance • Design • Digital • Social • Supply Chain • Operations • Customer Experience • Behavioural Insight & Wellbeing • Data & Analytics • Technology • Change Management
Tech & Creative Specialists
Our extended team brings specialist skills to make strategy stick — from code to creative, psychology to profit margins.
Clare Bailey
Founder. Retail Rebel. Media’s Go-To Voice.Retail royalty. Press favourite. Strategy with sassKim Hulse
Strategy, Marketing & Transformation LeadMarketing maestro. Transformation whisperer. Calm in a storm.Steph Briggs
Content, Copy, SEO & eCommerce StrategistShopify Whisperer. Makes Google love you. Makes customers buy.Zana Busby
Business & Consumer PsychologistTurning human insight into stronger leadership, happier teams and smarter branding.Alison Crosbie
Commercial & Merchandising ConsultantBringing order, clarity, and serious commercial clout.Frances Brown
Visual Search & Social Media StrategistScroll-stopper. Trend spotter. Pinterest magician.Scott Storey
Retail Operations & Profitability ConsultantShaves costs. Sharpens ops. Boosts your bottom line.Shannon King
Supplier Relationship Management ConsultantProcurement pro keeping values and margins aligned.
We partner with ambitious businesses across the retail ecosystem, from brand owners and suppliers to retailers and service providers to drive tangible results.
Whether it’s a strategic project to kick-start transformation or a long-term, embedded relationship offering fractional expertise, we help our clients scale smarter, operate leaner, and grow stronger.
We don’t just work with anyone. We choose our clients as carefully as they choose us, because mutual commitment is the foundation for real success.
Our Values
Clarity and Focus
We cut through the noise to identify what really matters and deliver it.
Commercial First
Strategy is only valuable if it drives profit, performance, and practical outcomes.
True Partnership
We work with our clients, not just for them collaborating closely to build trust and momentum.
Tailored, Not Templated
No two businesses are the same. Our solutions are built to fit, not forced to match.
Tangible Transformation
From day-one projects to fractional leadership, we make change real and results measurable.