Steph Briggs – SEO Copywriter & Shopify Content Strategist
Writer. Retailer. Brand whisperer.
Steph doesn’t just write copy — she builds brands with backbone. As a retailer herself, she gets the hustle behind the headlines and the reality behind the revenue goals. She’s walked the shop floor, wrestled with algorithms, and crafted campaigns that connect. From small independents to high-growth startups, Steph helps ambitious businesses stand out, scale up, and sell more — without selling out.
Words That Work as Hard as You Do
Steph’s clients range from solo startups to household-name retailers, but her approach stays the same: practical, personal, and always grounded in data. She crafts SEO-optimised content that helps businesses increase visibility, drive traffic, and turn browsers into buyers without ever sounding like a bot wrote it.
“SEO isn’t about stuffing keywords into content. It’s about understanding what your customers are searching for and showing up for them, beautifully.”
From product descriptions to pillar blogs, Steph writes copy that climbs rankings and converts readers.
Not Just a Writer—A Retailer Too
Previously a Director of La Di Da Interiors & Gifts, an award-winning ecommerce brand, Steph doesn’t just write about retail, she’s lived it. She knows the pressure of planning a Black Friday campaign while packing orders and posting Reels. That’s why her advice and strategy hit differently: because she’s been in your shoes, and probably upgraded them with a better product page.
“I get it. Retail is relentless. But the right words in the right place can take the pressure off – especially if you’ve been relying too heavily on social media.”
Her favourite analogy?
“Social media is like a hot bath – nice while it lasts, but it cools down the second you stop posting. SEO is central heating. It takes time to warm up, but keeps working even when you’re not.”
Areas of Expertise:
- SEO Copywriting
- Product Descriptions
- Category & Collection Pages
- Blog Posts & Articles
- Shopify Strategy
- Ecommerce Brand Storytelling
- Small Business Marketing
- Retail Content Planning
Steph, Outside the Office
When she’s not knee-deep in keyword research or helping a brand rework its homepage, Steph’s spending time with her young horse, teaching her the ropes of shows, travel and (hopefully) how not to spook at pigeons. “It’s not exactly relaxing,” she laughs, “but it keeps me present and off my phone -which is half the battle.”
She’s also a self-confessed interiors addict, with a soft spot for Anthropologie.
“I live quite rurally now, so visiting one of their stores feels like such a treat. I always pop in when I’m in Edinburgh.”
Her office essentials?
– Clockify, a time-tracking app that makes life easier when juggling multiple projects.
– Endel, an AI-powered soundscape app that helps her focus late into the night.
“It’s brilliant for research and writing it somehow knows exactly what I need to hear to stay in flow.”
What She Sees Coming Next
Steph is keeping a close eye on how AI is reshaping ecommerce.
“We’re going to see more personalised shopping experiences, faster data, and smarter segmentation. Retailers who embrace the tech but keep a human tone will be the ones who stand out.”
Her advice for retail startups?
“Outsource what you don’t love doing. Your time is your most valuable asset spend it where you add the most value.”
Why Steph Briggs?
Because your content should do more than tick a box, it should tick off goals. Whether you’re building your Shopify store from scratch or need to finally get found in Google, Steph blends SEO know-how with human-first copy that connects and converts.
Ready to turn your content into a conversion engine?