Marketing & Comms Strategy

Smarter marketing, without the guesswork.

If your marketing feels more ‘throw it at the wall and hope’ than targeted,

strategic and delivering ROI, you’re not alone. But you don’t have to stay stuck in a cycle of random social posts, underwhelming campaigns, and guessing what your customers want to hear.

At The Retail Champion, we help you stop winging it and start winning with a tailored retail marketing strategy built around your brand, your customers, and your growth goals.

Whether you’re launching, scaling, or starting fresh, we use Clare’s proven 10 Steps to Retail Success as the backbone of every strategy, adding decades of practical marketing experience, a dash of creative magic, and a solid dose of commercial realism.

What We Do

(aka: How we help you sell more, more often)

Brand Purpose & Positioning

Before we talk tactics, we help you define what you stand for. Your brand purpose, story, values, and goals aren’t just nice-to-haves they’re the strategic foundation that makes everything else actually work.

Customer Profiling That Converts

We go way beyond “target audience: women aged 25–45.” Our profiling gets into the minds, habits and desires of your ideal customers so your marketing messages land like a dream (and convert like one, too).

Competitor Analysis

We’ll find out what the competition’s up to; the good, the bad, and the bits you can outsmart. This is about finding your edge, not copying what everyone else is doing.

Marketing Audit

Already doing a bit of marketing but not sure what’s working? We’ll audit your digital footprint (website, SEO, social media, Google profile) and if you’ve got a physical presence, we’ll look at your shopfront, signage and POS too. Brutally honest, but incredibly useful.

Marketing Objectives

Wishy-washy goals lead to wishy-washy results. We help you define clear, realistic and measurable marketing objectives with the flexibility to respond to opportunities without going totally off-piste.

Marketing Channel Planning

Where should you show up and why? We’ll help you figure out the best mix of platforms and places, from your website and social media to email, marketplaces, and offline options like events or markets. No more “do it all and hope for the best.

Marketing Plans That Deliver

Once we’ve nailed your strategy, we build detailed, actionable plans tailored to your resources, timelines and targets. That might include campaign calendars, product launches, seasonal promos or brand awareness campaigns. You get the idea. Strategy meets scheduling.

Content That Connects

Need help bringing your strategy to life? Our content experts can support you with everything from social posts and brochures to lead magnets, blogs and email sequences. Designed to engage. Written to convert.

Digital Marketing Strategy

We’re not here for vanity metrics. We create SEO, email and paid search strategies that attract the right people, not just more people. From keyword audits to analytics deep dives, we help you optimise your digital presence and keep it working hard.

Marketing Training for You & Your Team

Want to learn the ropes? We offer practical training on marketing best practice, content creation, SEO, tools and more so you’re not dependent on external support forever (unless you want to be, in which case we’re flattered).

Why Work With Us?

Ready to Put Strategy Behind Your Marketing?

Whether you’re building a brand from scratch or giving your current marketing a well-deserved upgrade, our team is here to help. Let’s find your message, your market, and your momentum, together.

Book a free discovery call today or drop us a line at champion@retailchampion.co.uk

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