The Retail Champion: 10 Steps to Retail Success, is a best-selling book written by Clare Bailey (formerly Clare Rayner). The book enables retail business owners - whether starting up or already trading, online only, or with physical locations, such as stores, stalls or pop-up shops - to develop robust and repeatable processes and systems to create scalable, saleable enterprises.
The 10-Steps to Retail Success are:
1. Defining your Goal and Mission 2. Deciding your Positioning 3. Identifying your Ideal Customer 4. Creating your Range Plan 5. Implementing your Pricing and promotional policy 6.Developing your Channel & Location strategy 7. Designing your Customer Engagement processes 8. Determining your Sourcing & Supply chain model 9. Planning & Controlling your business 10. Setting up an effective back office.