Marketing Deep Dives
Practical Marketing Support Modules
Whether the chosen programme is light, standard, or premium, extra support provides business owners & entrepreneurs, with the deep dive needed to know exactly what they know, and be sure of what they don’t know. Deep dives are workshop sessions, designed with a mix of educational and consulting content, that provide attendees with greater insight in to their business purpose. These modules will enable attendees to review the business activities, ensuring that it remains relevant, up-to-date, and aligned to customers’ needs and wants. All of these sessions can be taken either supplementary to or outside of any of the programmes i.e. they can be bought in isolation to meet specific needs.
The modules are delivered by Jonathan Brindley who has almost 20 years’ experience of working in Product and Service Marketing. With a strong academic background in Corporate Strategy, Strategic Marketing, Digital Marketing, Branding, and Promotion, he also boasts an impressive academic background. See ‘Our Team’ for more information. Jonathan is a both a Chartered Marketer, and a Fellow of the Chartered Institute of Marketing (FCIM).
The “Deep Dive” Modules:
|Sessions (each of 2hrs duration)||Description||For Book/s||Section/s|
|The Marketing Environment||Assess what factors could affect your business/sales performance now and in the future||10 Steps. How to sell to Retail||All sections/All Sections (Competition & Customer)|
|Marketing Research||Identify the key insight you need to ensure success, develop a research project to be undertaken by The Retail Champion||10 Steps. How sell to Retail||All Sections/All Sections (Preparation)|
|Mission, Goals, & Objectives||Know your purpose, get clarity on your business direction to enable team focus||10 Steps. How to sell to Retail||Step 1/ Identity|
|Customer Identification||Know who could buy from you and why, select your target customer market||10 Steps. Sell to Retail||Step 3/Customer, Preparation|
|Product/Service Strategy||Understand the impact of need on the products/services you could sell.||10 Steps. How to sell to Retail||Steps 4,5,6/|
|Brand Identity & Positioning||How to stand out from the crowd, review competitive advantage over the market, position to win||10 Steps. How to sell to Retail||Step 2/Identity|
|Effective Personal Sales||Learn simple techniques to make you sell more effectively in the shop, in the showroom, in meetings, or at key events.||10 Steps. How to sell to Retail||Step 7/People, Selling, Negotiation|
|Digital Marketing Success||Select and integrate Digital marketing methods to attract more sales||10 Steps. How to sell to Retail||Step 7/Presence|
|Attracting Customers & Ensuring Customer Loyalty||Identify the right mix of methods to attract your target customer. Foster customers from retention to advocacy.||10 Steps. How to sell to Retail||Step 7/Presence, Preparation|
|The Business Plan and ‘Killer’ Pitch||Learn the fundamental ingredients that make up the business plan, and appreciate the art of pitching the business to stakeholders.||10 Steps. How to sell to retail||All sections|